McDonald is today the biggest fast food restaurant chain in the world. It all started in 1952 when the salesman Ray Kroc buy the stock market listing of McDonalds and turn it into a big company: the real concept emerge. The opening of its first restaurant was in 1955 in Des Plaines, Chicago, Illinois.
In 1967 the company did its entry in Canada.From then Mcdonalds began to go more and more international and is located today in 119 countries. By being more popular, McDonalds proceed in changes over the years in order to satisfy its consumers : a new logo was designed, the drive-thru see the light in 1975, the company started a new approach by installing seats in their restaurants…The biggest innovation was in 1996 when the company launched « McDonalds.com » : the firm is offering its website to a large number of country in which it is located. McDonalds is an endless growing up company around the world and its history is not coming to an end.
Author: Maya Al Chaarani
Editor: Sandra ESSAFI
Burger King´s business dates back more than a half-century, having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami, Florida. The Whopper® sandwich was introduced in 1957 and became an instant success, leading the founders to develop the “Burger King, HOME OF THE WHOPPER®” campaign in 1958. In 1961, McLamore and Edgerton acquired national and international franchising rights for the Burger King brand, which was followed by the Company´s first foray into international markets with the opening of two restaurants in Puerto Rico in 1963.
In 1967, the Pillsbury Company acquired Burger King Corporation, which became a fully owned subsidiary. James McLamore joined the board of directors of Pillsbury and continued be involved with Burger King until his retirement. At the time of the acquisition, the Burger King system was comprised of 274 restaurants with 8,000 employees in the U.S.A. and abroad.
A number of important menu innovations were introduced in the 1980´s, including the debut of breakfast with the CROISSAN´WICH® in 1985 and CHICKEN TENDERS® in 1986. 1986 was a record year for the system, with 546 new restaurants opened worldwide, bringing the system to 4,743 restaurants and $4.5 billion in system-wide sales, including 402 international restaurants in 25 countries.
In 2006, Burger King Holdings completed a successful initial public offering, and listed its stock on the New York Stock Exchange. On October 19, 2010, 3G Capital, acquired Burger King Holdings. As a result of the acquisition by 3G, we became a privately-held company once again.
In April 2012, Burger King Worldwide Holdings, Inc. and Justice Holdings Limited (“Justice”) (LSE:JUSH), a publicly-listed UK investment company, entered into a definitive business combination agreement to list Burger King on the New York Stock Exchange upon completion of the transaction. Shares were listed and began trading on June 20, 2012 under the ticker NYSE:BKW. 3G Capital retains roughly 70% ownership of the company.
Bingying Zhang
Virginie Mialon
Marvy Lungyeki
Burger War 