New sandwich for McDonalds in France!

Today in France, McDonalds launch new sandwiches: the Grand Bagel Cheese, Double Shiny Bacon and the Double Cornbread Barbecue.
This strategy reinforces the will of the company to make consumer live the american way of life. We can see it through their tag line: “So good that even Americans want to taste it!”

Burger King is coming!

The American fast food giant Burger King will make a long awaited return to Paris, just in time for Christmas!

Burger King returns to Paris after 15 years

Lovers of ‘Le Whopper’ in Paris will be licking their lips. After 15 years away, US fast food giant Burger King will soon be making a return to the French capital, according to a report in French daily Le Figaro on Friday. After closing stores in Paris in 1997 due to poor sales, Burger King is planning to open a branch in St Lazare train station.

Customer now have the choice between the fast food rivals’ signature beef burgers ‘The Big Mac’ and ‘The Whopper’ to satisfy their cravings.

Here is a ‘fausse’ campaign to create a buzz.